HEY is a new email service with bold claims. I spent 15 years of my career running email systems (1997 - 2014), and have used a heck of a lot of email clients. I long ago came to the conclusion that there’s no such thing as a perfect email client, but I’m always interested to see a new way of handling email.
The last service that impressed me was Google’s Inbox - rest in peace - which had some great features. HEY clearly leans towards some of Inbox’s features and ethos - to give you control over your email by stripping the experience back somewhat.
A quick spot of background - I run my own mail service at the moment. It’s fine and does exactly what I want. I get around 50 to 60 emails a day (excluding spam), which is nothing compared to my work inbox but for a personal account is quite a bit and can be overwhelming. The most important thing about running my own email system is that it gives me control and ownership of my data. When HEY hit the headlines (for a spat with Apple), the first thing I checked was “can I export my email”. The answer was yes, so I figured I’d give it a try and applied for a trial account.